Jena, September 18, 2026 – The young Jena-based start-up “PlayInsight” is focusing on digital innovations in the classroom. The founders are developing interactive learning games, known as serious games, designed to supplement traditional instruction and convey knowledge to students in a playful manner.
- Topic: Start-up “PlayInsight” develops digital learning games
- Founders: Joel Kessler and Jonas Heinke
- Approach: Integration of gaming fun and knowledge transfer directly into the classroom
- Funding: Supported by the Thüringer Gründungsprämie
At a networking meeting of Jena schools, founders Joel Kessler and Jonas Heinke presented their digital learning world “Meins-Deins-Alle”. Participating teachers took on the role of students to test the software in a practical setting. The focus is on integrating learning content directly into the gameplay rather than separating rewards from learning success.
From idea to implementation thanks to start-up funding
The company’s development was significantly aided by the Thüringer Gründungsprämie. This financial and structural start-up assistance helped the founders further develop their business idea over the past two years until the official company founding in 2025. After initially pursuing broader digital projects, the conscious decision was made to focus entirely on schools and the education sector.
A particular focus is placed on biology lessons. With a digital exploration world centered on the lake ecosystem and corresponding analog teaching materials, the developers are responding to the demand for modern teaching methods.
Close cooperation with teachers
To meet the actual requirements of everyday school life, PlayInsight relies on intensive exchange with educators. Feedback and practical suggestions are incorporated directly into the further development of the applications. The founders’ goal is to sustainably motivate learners and relieve teachers in their daily work.
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LED magnifying lamp for the desk
Ideal lighting and magnification for detailed work and preparation at the desk.
Background: Start-up landscape in Thuringia
The development of PlayInsight falls into a growth phase for the start-up scene in the Free State. According to the Thuringian Start-up Association, the number of new businesses has increased significantly in the last six months compared to the same period last year. Technology and digital-based ventures, in particular, are increasingly benefiting from regional networks, while founders continue to criticize structural hurdles such as bureaucracy and access to capital.
Source:
PlayInsight from Jena: Start-up develops learning games for schools
Transparency note: This article was created automatically, editorially reviewed, and expanded with AI support.